Malaysia’s shopping Mega Sales Carnival is an annual event which is backed by the Malaysian Government and is organize in August till September of each year. It is definitely a place to be for all shopping lovers
Most of Malaysia consumers love to shop and buy during the sale period. They put a lot of efforts in gather the sale information from newspapers, magazines and friends. In reference to the sales data collected, they shop and buy at retail stores during the weekend. However, the consumer starts to change. Due to the rapid growth of internet, consumers are now using internet to make products comparison and search for local promotions. Nevertheless, the research found that majority of Malaysia consumers are not enthusiastic to purchase online. They are preferring to collect the information online and buy at retail stores because they feel more comfortable and safer to inspect the goods on the spot.
On the other side, with the enhance of internet security in Malaysia, consumers are feeling more confident to shop online. As a result, many merchants grab the golden opportunity to sell their products on Internet. At the moment, three of the most popular online selling portal to Malaysia consumers are forum, auction portal and classified portal. Consumers choose public portals because of cheaper price when all sellers compete in one place. Price war at public portals greatly benefit the buyers. Payment transaction of online purchase are mostly via local bank transfer or the buyers pay when they meet up the seller at selected venue.
In conclusion, shop and buy at retail stores during the sale period is still the favourite of Malaysian. Foreigners are encouraged to visit Malaysia and shop during the Malaysia mega sale season.
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